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Being Effective in Your Persuasive Writing
The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why.
To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing.
Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing.
Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them.
Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe.
You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be ?only the cool kids will be wearing product XYZ? or ?we know as a respectable home owner you will want to?..? By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them.
Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don?t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.
From the Publisher?s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn?t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher?s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you?ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can?t give up on getting it onto the publisher?s desk again and again. You probably won?t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn?t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people?s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher?s desk is to find out who?s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won?t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children?s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You?ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You?ll get a better feel for what?s selling and therefore what a publisher will buy. You?ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.
The Convenience of Online Writing Degree Programs (online writing degree programs) Online writing degree programs are not readily available, but they are growing in popularity. There are many traditional and online schools that offer online degree programs to busy writers. The online degree programs offer courses that teach students the basics of writing, including paragraph structure, theme writing, descriptive writing, tech writing, and grammar. Usually in writing degree programs, writers are given many assignments within one week, which range from analyzing the work of others to composing their own short stories and essays. The courses offered in an online writing degree program are much like the ones offered in traditional programs, and students will begin their program by taking beginner?s courses and eventually work their way up to the more advanced. The beginner?s course teaches the basics of writing, but after taking them, students will be able to take more specific courses, such as creative writing and tech writing. The online programs give students more freedom, but the workload is almost the same and students will have more and more writing assignments as they move further into the degree program. The online writing degree programs offer bachelor degrees as well as masters? and there are many schools that offer these online programs. Chatham College is one school that offers online writing degree programs. Chatham online is the online division of Chatham College, which offers online masters? degree programs for writers. The writing degree program offered by Chatham online offer 7-week courses and it has no residency requirement. The programs give students the freedom to study anytime or anywhere an Internet connection is available. Chatham online offers many degree options for its students, including the Master of Professional Writing degree, which gives students training to become technical writers, content developers for the web, advertising copywriters, and public relations specialist. It also offers the Graduate Certificate-Non-fiction Writing. This program gives students the opportunity to use their nonfiction writing skills and focus one subject, which include nature, environmental, or landscape writing. Students are given many writing assignments and attend many online writing workshops where their work is presented and critiqued. Once the program is finished writers will have a portfolio of their work that is of publishable quality. Another unique program is the Graduate Certificate-Writing for Children and Adolescents. The Certificate in Writing for Children and Adolescents provides students the chance to write fiction and nonfiction for children and adolescents. There are also many other colleges that offer online writing degree programs including Burlington College. Burlington College offers a Bachelor of Arts in Writing and Literature through an online program. However, this school does require a four-day residency in Burlington, Vermont at the beginning of each semester. Goddard College is also a school that offers a master?s program online. The college offers a Master of Fine Arts in Creative Writing degree through their online program. In this program, students are able to study poetry, fiction writing, creative nonfiction writing, and memoir, play writing, and screen writing. A short residency is also required for the program at Goddard College. The University of Denver is another school that offers online writing degree programs. It offers the Certificate of Advanced Study in Creative Writing. The program includes a range of courses on content and writing processes for fiction, nonfiction, poetry, and other areas of writing. There are many other colleges and universities that offer online writing degree programs including Goucher College, Lesley University, University of Central Florida, and Washington State University. Like all degrees, online writing degrees are not simple to obtain, but they can provide convenience and knowledge, which helps them advance as a writer, or develop writing skills to that will help them in the future.